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26 2018-12

If you want to grow your home building materials decoration company, you should avoid these 7 big problems!

Inthe"ReconstructionoftheOldRiver",QingLanwrotethatthegreatestdesperationinlifeisthelossofaslowadvance.　　Mostofthedefeatsareactuallycausedbypeoplethemselves.　　Therearetwokindsofdefeats,oneiscontinuousloss,notstrategic,butthebusinessshrinks,therevenuedeclines,thenewbusinessdevelopmentisweak,thestormisraging,andthebattleisrampant.Theotherisforcedtoclosedownanddirectlyencounteradestructiveblow.　　Everyyear,thefurniture,buildingmaterialsanddecorationcompaniesabovethescalehavethousandsoflosses.Countingsomesmall,itisestimatedthattherearetensofthousandsofhomes.Therearealsomanycloseddowns,onlythosecompaniesthathavecometotheforefrontandareconcernedaboutpublicopinion,andtherearehundredsoftheminayear.　　In2018,therewerebankruptcyorhighdebtcrisiseventsthatcausedwidespreadconcern,atleastonehomenetwork,mudcommune,appledecoration,excellentguest,RisingSunDecoration,ChengfengFurniture,HaolaiHouseCabinet,Dr.Jia,JinniuCeramics,HuaxiongCeramics,XinaoCeramics,ZhongfuCeramics,etc.　　Beforethebankruptcyliquidationofthegood-to-doorcabinets,therecentlarge-scaleresearchfoundthatthecompany'swebsitecanbeaccessednormally,andthenewstoreopenedatRedStarMacalline.Coulditbesloweddown?　　Anofficialwebsitehaspublishedanapplication,whichmentionsthatHaolaiwukitchencabinets,HaolaiwukitchencabinetsandwholehousecustomizationarethebrandsofHaolaiInternationalGroup.Startingfrom2016,theoriginal“HaolaicKitchenCabinet”brandStoptheauthorizationtooperatetheHaolaiwuKitchenCabinet(Xiamen)Co.,Ltd.Nowthereisnolegalrelationshipbetween“GoodHouseware,WholeHouseCustomization”andHaolaiwuKitchenCabinet(Xiamen)Co.,Ltd.　　Ifyoureversethesituation,congratulations.　　Thelarge-scaleresearchfoundthatmostcompaniesthathaveexperiencedbankruptcyandevenbankruptcyhavebeeninfectedwithatleastoneofthefollowingproblemsaslongastheyarenotvoluntarilywithdrawingorshuttingdown.Oncethediseasehasattacked,itmaybecomeillandcannotbesaved.　　1.Ignorethechangesinthesaleschannels.Ifeelthattheoldroutinescanstillbeplayed,anditisenoughtodothefinework.Thereisnoneedtoembracethetrend.　　Let'stalkaboutthereality.Thedeliveryofhardcoverroomsisbringingunprecedentedimpact.Thefinishedhousesinsomecitiesmaybeashighas50%,resultinginareductioninthenumberofnewhomes,andthenumberofcustomersavailablefordecorationcompanieswillgraduallydecrease.　　Therearesomanyfishinthepool,abunchofpeoplegotothenet,evenifyouhavethestrength,howmanynetscanyouget?　　Moreover,aftertheownerhasreceivedthehouse,evenifthequalityofthedeveloper'sdecorationisgeneral,mostpeoplewillnotgetridoftheheavyequipment,whichmeansthatthehard-packingmarketofthenewhouseisgone,andthedemandformaterialssuchasfloorcoatingtileshasbeencutoffbythedevelopers.Manybusinessesthatdonotdohardcoverroomsmustbesqueezed.　　Theappearanceofthehomebuildingsupplychainplatform,suchasthemedium-loadingmatch,zebrabin,YiRitong,andAntAnju,willsupplythedecorationcompanyandthesmalldealers.Themanufacturerhasanotherchannel,whichmeansthatthelocaldealershaveoneless.Thesourceofmoney.Thewholedressiscomingagain,areyounotfollowing?　　Therearequiteafewpeoplewhoarestillimmersedinthetraditionalthree-axeaxe.Ifeelthatthecommunityinterceptionpromotionandtelemarketingaresolid,justfine.　　Itcanbeknownthatthesetwomarketingmethods,aslongastheyareacompany,havenotgivenup,andtheyhavebrokentheirblood.Thefirsttograbthecompetitionisnotsaturatedchanneldividends,themostcritical,suchasvibrato,headlinenumber,circleoffriends,communitygroupsandsoon.　　2,low-costcompetition,lackofawarenessofriskcontrol,themoreyoutakeit,themoreyoulose.　　Itisnormaltofightthepricewar.Somecompaniesdaretosellataloss,justtograbcustomers.　　Inthepreviouspricewarintheindustry,therewasabottomline,atleasttoensureprofits.　　Later,theinfluenceofInternetthinkingandthedisruptionofcapitalthinkingchangedthesituation.Aslongasthelistwastakenenough,themarketwastakenupandtheopponentwassqueezedoutwithoutfearofloss.　　Underthismanagementidea,thecapitalchainwillbeinturmoilanditmaycollapse.　　3.Thetelemarketingwasrectified.Themarketingmethodofthetraditionalhomeimprovementcompanywascutoff.Asaresult,therewerenothreeheadsandsixarms.Itwasregrettablethatseveralmarketinglineswereestablished.　　4,drinkingandquenchingthirst-typehigh-costmarketing,high-costdrainageandothermeans,becomeastrawofthecrushingcompany.　　Forexample,someInternetdecorationplatformshavebeenveryhigh,buttherearestillrenovation,homeandbuildingmaterialscompaniessqueezingin,inordertograbtheorder,resultinginverythinprojectprofits,takemoreandtightenthecapitalchain.　　Themostfrighteningthingisthatsomecompaniesactuallyrelyonthird-partyplatforms,whichisbad,andfinallylosttherighttospeak,canonlybeledbytheplatform,lookatthefacetoeat.　　Ofcourse,therearestillsomecompaniesthathavespentalotofmoneyaskingforcelebrityendorsements.Theresultsarenotwellused,resultinginverypooroutput.Starendorsementfeeshavebecomeaburden.　　Thelarge-scaleresearchremindsthattheindustrycolleagueswhoarestilladvertisingwiththeVCandthehigh-speedrailstationshouldpayattentiontocalculatingtheaccount.Tovote,itisnecessarytocastamomentum.　　5.Capitalpromotion,blind

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26 2018-12

Sampling 5 kinds of home improvement building materials, the lowest qualified rate of coatings

Thenewspaper(correspondentZhangYan,reporterZouWei)CityQualitySupervisionBureaurecentlynotified"theresultsofqualityinspectionofsomehomeimprovementpollutionsourceproductsin2018".Amongthem,thequalificationrateofinteriorwallcoatingswas86.7%;thepassrateofadhesiveswas93.3%;thepassrateofdiatommudandwallpaperglueproductswas100%;thecoincidencerateofriskmonitoringofbeautyproductswas97.5%.　　AccordingtoChenZhuqing,anengineeroftheNationalBuildingMaterialsProductQualityInspectionCenter(Nanjing),whichwascommissionedtoinspect,theinteriorwallcoatingisalatexpaintforgeneraldecoration.Atotalof30batchesweresampledand4batcheswereunqualified.Theunqualifieditemswere:Washable.TheperformanceofXuanweiandCaizhoubrandproductsinthissamplingisfarlowerthanthenationalstandardrequirements.Thescrubresistanceprojectisanimportantqualityindicatorforlatexpaints,reflectingthecompactnessandchalkingresistanceofthepaintfilmsurface.Poorwashqualitycancausedelaminationandpowderdroponthewall.Inordertoreducethecost,someenterprisesreducetheamountofemulsionandtitaniumdioxideadded,anduseaninexpensiveemulsionorreducetheamountofemulsionadded,resultinginunsatisfactorywashability.

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26 2018-12

How big is the building materials market in Africa? Chinese and Indian businessmen have joined in a strong way. Who is stronger?

Africaisoneofthemostpromisingmarketsintheworld.Inrecentyears,withtherapiddevelopmentofmanyAfricaneconomies,Africancountrieshavebeguntoworkhardoninfrastructureconstruction,whichisfollowedbygreaterdemandforthebuildingmaterialsmarket.　　Africanpeopleneedabetterlifeandbuildtheirownhomes.Atpresent,manyAfricancountrieshavemadeimprovingresidents'livingconditionsapriorityfornationalplanninganddevelopment.Africaisabouttobreakthrough1.3billionpeople.Asthepopulationgrowthofmanycountriesintheworldslowsdownorevenrecedes,halfoftheworld'spopulationgrowthinthefuturewillbeinAfrica.SuchahugedemographicdividendhasalsoburnedthebuildingmaterialsmarketinAfrica.　　Wefilmedthedocumentary"IGototheWorld"aroundtheworld.InMalawi,Africa,welearnedaboutthelocalbuildingmaterialsmarket.Malawihasapopulationofnearly20millionandranks61inAfrica'spopulationrankings.AlthoughMalawi'seconomicworldiscountdown,thedemandforbuildingmaterialscannotbeignored.　　WearecatchingupwiththerainyseasoninMalawi.Everyhouseholdneedstobuildahouse.Theonlythingthatcan'tbebuiltiscement.ThereisnoindustryinMalawi.Itissaidthatthereareonlythreecementplantsinthecountry,butpeoplereallyneedcement.80%ofthecementheredependsonimports.　　Everyyearatthistime,manytrucksarecomingfromnearbyZambia,MozambiqueandTanzaniatoMalawi,wherealargeamountofcementisshipped.ThecementbusinessismainlyinthehandsofIndians.Whenitistight,theIndians’buildingmaterialsstorewilllineupatthedooreverymorning.　　Malawi’sbuildingmaterials,electricalappliancesandhardwarewerebasicallyinthehandsofIndians,andonlytwoorthreeChinesewerecompetinginthemarket.BecauseofthebasicmonopolyofIndians,thepriceofcementinMalawiisnotstableandcanrisebyabout30%intwodays.Forexample,425cement,theprevious60yuanabag,thenextdaytobuy,maybe85yuan.　　Inaddition,ponchosarealsoIndianbusiness.TheyusedtobuildfactoriesinMalawi,butnowtheChinesealsohavefactoriesinMalawi.　　AChinesecompanyhasalsobuiltalargebuildingmaterialsmarketinMalawi.ItshouldbethelargestinMalawi,butthepriceisnotcheap.Itismainlyaimedatthelocalmiddleclass,sowedon’thavemanypeople.　　BecausemanyAfricansarelivinginpoverty,someoftheirlivesarestillnotmet,andthelocalmarketisfarfromsaturated,suchasthebuildingmaterialswementioned.Therefore,itiseasiertoopenupthemarketindoingbusinesshere.　　IndianshavecometoMalawiveryearly,sotheyhavesetupalotofrealestateveryearly.Somebusinesseshaveindeedachievedabigsituation.Somelocalpeopleevenbluntlysaythat"Indiantalentisalocal."However,thegoodsofgoodqualityandlowpricecantrulywintheheartsoftheAfricanpeople.IhopethatmadeinChinacanalsobeadayinthebuildingmaterialsmarketinAfrica.Searchattention:Iwenttoseetheworld,updatedthefullversionofthevideoproducedbytheSAOdocumentaryteamdaily,sawthebiggerworld,andthushadmorechoices.EditZhangMin.

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