In the "Reconstruction of the Old River", Qing Lan wrote that the greatest desperation in life is the loss of a slow advance.

　　Most of the defeats are actually caused by people themselves.

　　There are two kinds of defeats, one is continuous loss, not strategic, but the business shrinks, the revenue declines, the new business development is weak, the storm is raging, and the battle is rampant. The other is forced to close down and directly encounter a destructive blow.

　　Every year, the furniture, building materials and decoration companies above the scale have thousands of losses. Counting some small, it is estimated that there are tens of thousands of homes. There are also many closed downs, only those companies that have come to the forefront and are concerned about public opinion, and there are hundreds of them in a year.

　　In 2018, there were bankruptcy or high debt crisis events that caused widespread concern, at least one home network, mud commune, apple decoration, excellent guest, Rising Sun Decoration, Chengfeng Furniture, Haolai House Cabinet, Dr. Jia, Jinniu Ceramics, Huaxiong Ceramics, Xinao Ceramics, Zhongfu Ceramics, etc.

　　Before the bankruptcy liquidation of the good-to-door cabinets, the recent large-scale research found that the company's website can be accessed normally, and the new store opened at Red Star Macalline. Could it be slowed down?

　　An official website has published an application, which mentions that Haolaiwu kitchen cabinets, Haolaiwu kitchen cabinets and whole house customization are the brands of Haolai International Group. Starting from 2016, the original “Haolaic Kitchen Cabinet” brand Stop the authorization to operate the Haolaiwu Kitchen Cabinet (Xiamen) Co., Ltd. Now there is no legal relationship between “Good Houseware, Whole House Customization” and Haolaiwu Kitchen Cabinet (Xiamen) Co., Ltd.

　　If you reverse the situation, congratulations.

　　The large-scale research found that most companies that have experienced bankruptcy and even bankruptcy have been infected with at least one of the following problems as long as they are not voluntarily withdrawing or shutting down. Once the disease has attacked, it may become ill and cannot be saved.

　　1. Ignore the changes in the sales channels. I feel that the old routines can still be played, and it is enough to do the fine work. There is no need to embrace the trend.

　　Let's talk about the reality. The delivery of hardcover rooms is bringing unprecedented impact. The finished houses in some cities may be as high as 50%, resulting in a reduction in the number of new homes, and the number of customers available for decoration companies will gradually decrease.

　　There are so many fish in the pool, a bunch of people go to the net, even if you have the strength, how many nets can you get?

　　Moreover, after the owner has received the house, even if the quality of the developer's decoration is general, most people will not get rid of the heavy equipment, which means that the hard-packing market of the new house is gone, and the demand for materials such as floor coating tiles has been cut off by the developers. Many businesses that do not do hardcover rooms must be squeezed.

　　The appearance of the home building supply chain platform, such as the medium-loading match, zebra bin, Yi Ritong, and Ant Anju, will supply the decoration company and the small dealers. The manufacturer has another channel, which means that the local dealers have one less. The source of money. The whole dress is coming again, are you not following?

　　There are quite a few people who are still immersed in the traditional three-axe axe. I feel that the community interception promotion and telemarketing are solid, just fine.

　　It can be known that these two marketing methods, as long as they are a company, have not given up, and they have broken their blood. The first to grab the competition is not saturated channel dividends, the most critical, such as vibrato, headline number, circle of friends, community groups and so on.

　　2, low-cost competition, lack of awareness of risk control, the more you take it, the more you lose.

　　It is normal to fight the price war. Some companies dare to sell at a loss, just to grab customers.

　　In the previous price war in the industry, there was a bottom line, at least to ensure profits.

　　Later, the influence of Internet thinking and the disruption of capital thinking changed the situation. As long as the list was taken enough, the market was taken up and the opponent was squeezed out without fear of loss.

　　Under this management idea, the capital chain will be in turmoil and it may collapse.

　　3. The telemarketing was rectified. The marketing method of the traditional home improvement company was cut off. As a result, there were no three heads and six arms. It was regrettable that several marketing lines were established.

　　4, drinking and quenching thirst-type high-cost marketing, high-cost drainage and other means, become a straw of the crushing company.

　　For example, some Internet decoration platforms have been very high, but there are still renovation, home and building materials companies squeezing in, in order to grab the order, resulting in very thin project profits, take more and tighten the capital chain.

　　The most frightening thing is that some companies actually rely on third-party platforms, which is bad, and finally lost the right to speak, can only be led by the platform, look at the face to eat.

　　Of course, there are still some companies that have spent a lot of money asking for celebrity endorsements. The results are not well used, resulting in very poor output. Star endorsement fees have become a burden.

　　The large-scale research reminds that the industry colleagues who are still advertising with the VC and the high-speed rail station should pay attention to calculating the account. To vote, it is necessary to cast a momentum.

　　5. Capital promotion, blind expansion of outlets and business systems, but services can not keep up, delivery quality is poor, owners complaints, pressure on word of mouth, follow-up signing problems.

　　Some companies are attracted by investment institutions, throwing millions or hundreds of millions of dollars in, and the boss feels that they want to do something different.

　　Investors also want to quickly expand the market, see marketing growth as soon as possible, at least user data and flow data should be beautiful.

　　However, the decoration work can't be done any faster. You have to do a good job of doing the work. If you don't know the details of the owner, you will have to sign the brand.

　　There is also furniture and building materials business, it is not fast, it is low-frequency consumption, desperately get a customer, after this single purchase, you have to wait another 5-10 years before you can have a second order. Next, you have to continue to invest and pull new customers.

　　6, want to make quick money, collect a set of project funds, it will be used for other purposes, engage in other investments, the results of the poor payment, resulting in the project of the contracted owners can not keep up with the project, a negative outbreak.

　　After many people hold a heavy amount of money on hand, they are prone to overconfidence. They feel that "I am the best in the world." If something is wrong, the mind will easily heat up, and then ignore the calm analysis and measurement of risk. I can't climb up. For example, some invest in small loan companies, after being thundered, they were pitted.

　　7. If the boss has some special hobbies, it is also dangerous.

　　For example, chasing a star, arrogantly buying a smile, this is a lot of work. For example, some like to play gambling two, small gambling is not addictive, go to Macau to gamble, tens of millions of billions of input, even a bubble will not take.

　　There is basically no good company that has contracted this problem.

　　To go through the winter, check yourself first. Do we have any of the above 7 problems? If you have any, hurry and cure.