Qing Yao wrote in "Change the Old" that the greatest despair in life is to be in a slow-moving defeat.

Qing Yao wrote in "Change the Old" that the greatest despair in life is to be in a slow-moving defeat.

And most of the defeats are actually caused by people themselves.

There are two kinds of failures. One is continuous losses, not strategic, but shrinking business, declining revenue, ineffective new business development, precarious and trembling. The other was forced to close down and go out of business, directly hit by a devastating blow.

Every year, there are at least thousands of furniture, building materials and decoration companies above the scale of loss. Counting some relatively small ones, it is estimated that there will be tens of thousands of families. And there are also many companies that have closed down and closed down, only considering those companies that have surfaced and are concerned by public opinion, there are hundreds of them at least a year.

In 2018, there were at least one household network, mud commune, apple decoration, excellent housekeeping, rising sun decoration, chengfeng furniture, haolaiwu cabinet, doctor's family, Taurus ceramics, huaxiong ceramics, new Australia ceramics, zhongfu ceramics, etc.

The bankruptcy and liquidation of Haolaiwu cabinet was reported before. Recently, Dacai research found that the company's website can be accessed normally again, and it has also opened a new store in Hongxing Meikailong. Has it recovered?

An application was published on the official website, which mentioned that Haolaiwu Kitchen Cabinet, Haolaiwu Kitchen Cabinet and Whole House Customization are the brands of Haolaiwu International Group. Starting from 2016, the original "Haolaiwu Kitchen Cabinet" brand will stop being authorized to operate Haolaiwu Kitchen Cabinet (Xiamen) Co., Ltd. At present, "haolaiwu cabinet, whole house customization" and haolaiwu kitchen cabinet (xiamen) co., ltd. do not have any legal relationship.

Special congratulations if you turn things around.

Daimai research has found that most companies that have experienced a bankruptcy crisis or even went bankrupt and closed down, as long as the boss does not voluntarily withdraw or shut down, have contracted at least one of the following problems. Once the disease occurs, it may be incurable and irreparable.

1. Ignore the changes in sales channels and feel that the old routines are still playing well. It is enough to be refined and deep. There is no need to embrace the trend.

Let's talk about the reality. The delivery of hardcover houses is bringing unprecedented and severe impact. The finished houses in some cities may be as high as 50%, resulting in a decrease in the decoration of new houses and a gradual decrease in the number of tourists available for decoration companies.

There are so many fish in the pool, a bunch of people go to the net, even if you have more strength, how many can you net?

Moreover, after the owners accept the house, even if the quality of the decoration by the developers is average, most people will not pry off the reshipment, which means that the hard-fitting market of the new house is gone, the demand for materials such as floor paint and ceramic tiles is cut off by the developers, and many businesses that do not do hardcover houses will inevitably be squeezed.

With the emergence of supply chain platforms for home building materials such as medium-sized speed matching, zebra warehouse, yi Ritong and yi anju, they will supply decoration companies and small dealers. manufacturers have another channel, which means that local dealers have another source of money. The whole outfit is coming again. Are you with me?

There are a lot of people, still immersed in the traditional three axes, feel that the community closure promotion, telephone marketing solid, on the line.

Can know, these two marketing methods, as long as it is a company will not give up, fight head to head. The most important thing is to take the lead in snatching the channel bonus that has not yet been saturated in the competition, such as shaking sound, headline number, circle of friends, community group, etc.

2. Low-price competition and lack of awareness of wind control. The more you take, the more you lose.

Price war is already the norm, and some companies still dare to sell at a loss just to grab customers.

In the past, the price war in the industry had a bottom line, at least to ensure profits.

However, the situation changed due to the influence of Internet thinking and capital thinking. As long as the list is enough, the market is occupied and the opponents are squeezed out, there is no need to be afraid of losses.

Under this kind of business idea, the capital chain may collapse if there is wind and grass.

3. Telemarketing has been rectified, and the marketing methods of traditional home improvement companies have been cut off. As a result, there are no three heads and six arms. I regret that I have set up more marketing lines.

4, drink to quench thirst-style high-cost marketing, high-cost drainage and other ways, become a straw to crush the company.

For example, some Internet decoration platforms have already raised very high points, but there are still decoration, home and building materials companies squeezing in just to grab orders, resulting in very thin project profits and tightening the capital chain if they take too much.

The most terrible thing is that some companies actually rely on third-party platforms, which is bad. In the end, they lose their right to speak and can only be led by the platform to eat.

Of course, there are also some companies that spend a lot of money on celebrity endorsements, but the results are not good, resulting in very poor output. Star endorsement fees have become a burden.

Dasai Research reminds colleagues in the advertising industry who are still investing in venture capital airports and high-speed railway stations to pay attention to calculating detailed accounts. If you want to throw, you have to throw momentum.

5. Capital promotion, blind expansion of outlets and business systems, but the service cannot keep up, the delivery quality is poor, the owners complain more, crushing public praise, and subsequent signing is a problem.

Some companies are taken a fancy to by investment institutions and throw tens of millions or hundreds of millions of dollars in. The boss feels that he has to do something different.

Investors also want to expand the market quickly and see the marketing growth rate as soon as possible, at least user data and running data should be beautiful.

However, the decoration work is not fast, you have to do what you should do well, work slowly and carefully, otherwise the details will definitely not pass the owner's level, and you will have to smash the brand.

There is also the business of furniture and building materials, which is not fast. It is a low-frequency consumption, and it is hard to get a customer. After buying this order, it will have to wait another 5-10 years before there is a second order. Next, you have to continue to invest and attract new customers.

6. If you want to make quick money, you can use the project funds for other purposes and make other investments. As a result, the collection is not effective, which leads to the project started by the contracted owners and the negative outbreak.

After many people have a large sum of money in their hands, they are easy to be overconfident and feel that "Lao Tzu is the best in the world". If something can't be done, their minds will easily get hot. Then they ignore the calm analysis and measurement of risks. As a result, they can't climb up in the pit. For example, some investment in small loan companies, after the explosion was very miserable pit.

7, if the boss has some special hobbies, it is also dangerous.

For example, chasing stars and throwing a lot of money to buy a smile are really doing a lot of this. For example, some people like to play two bets, but small bets are not enough. They go to Macao to gamble and lose tens of millions of dollars without even taking a bubble.

There is basically no good company that has contracted this problem.

To spend the winter, first check yourself, do we have the above 7 problems? If so, cure it quickly.